PR & Marketing Department Services

Mission: Build and strengthen relationships with our stakeholders which includes students, parents, employees and the community.

This document outlines products and services the PR & Marketing Department offers at the district, department, or campus levels.

Services List

Adopt-A-School (AAS)
Create partnerships with businesses, faith-based organizations, civic groups, and others to support student achievement. Collect data to report to Board of Trustees and for CI website. Assist campuses with partner recruitment and AAS coordinator training. Policies GBB (Local) and GKDA (Local). Inform staff of adopter incentives and opportunities. Contact Mariana

Adopt-A-School Campus Needs Listing
Campuses can submit student or staff needs to publish on AAS website for potential donors to see. Contact Mariana

Ask TED Administration
Update online Texas Education Agency directory. TEA employees and school districts use Ask TED to find contact information and run reports. TEA uses Ask TED when running “Snapshot Date” reports once a year. Contact Deanne

Branding and Marketing
Promotion and management of the Hurst-Euless-Bedford ISD image, identity, and messages. Contact Deanne, Dave or Abby

Campaigns and Projects
Organize annual employee giving campaign involving United Way, Education Foundation, and PTA. Work with State Fair of Texas to secure and distribute student and employee tickets. Contact Lesley

Crisis Communications
Strategic planning, news writing, letter writing, editing, proofreading, and media relations for all departments and campuses. Contact Deanne

District & School Websites
Authoring of any design or content expansions or changes, navigation or structural changes/ additions and overall functionality of the district website. School website design changes (logos, headers/footers, home page layout). Branding and design for official social media websites including YouTube for campuses and departments. Contact Dave

Encore Pass
Free admission to HEB ISD athletic and fine arts events (except playoffs) for people 65 and older. Patrons who enroll can sign up for email updates on events. Contact Lesley

eNews Email Newsletter
Sent to 11,000+ subscribers to announce District news and events in order to promote the HEB ISD brand among stakeholders. Contact Dave or Deanne

FERPA and Intellectual Property Training
Offered at all levels to comply with Family Educational Rights and Privacy Act (“FERPA”), 20 U.S.C. § 1232g, Texas Education Code § 26.009, FL (Local), and CY (Local). Contact Deanne

Graphic Design (print, electronic, web, multi-media)
Design and layout of advertisements, brochures, flyers, folders, banners, newsletters, public displays, or marketing products for pieces that represent the district and or schools where branding and identity is of significance. This includes branded design or customization for social media, or other web-based tools that have been purchased by the district. Contact Abby or Dave

Inclement Weather/Emergency Alerts
Announce school closings, early dismissals, etc. using website, eNews email newsletter, broadcast media, and social media upon request of the Superintendent or designee. Contact Deanne, Lesley, or Dave

Logo and Artwork Management
Maintain library of high quality district and school logos. Work with vendors and employees to provide logo files in needed formats and to encourage proper use of logos. Policy CY (Local). Contact Dave

Maintain Online Image
Claim HEB ISD-related entries on external websites, to correct and augment information used by stakeholders. Efficiently monitor online mentions of the District to identify and resolve issues before escalation. Contact Dave

Maintain Website Content
Work with staff to publish information on district and school websites, and make changes and corrections as needed. Gather, organize, post, and edit data while maintaining high standards of design and quality. Adjust documents created for print to create user-friendly website content. Monitor web analytics data to resolve website downtime, and maintain historic data for continuous improvement and planning. Contact Dave

Media Spokesperson
Policy GBBA (Local) states that the Communications Department approves all visiting media and processes all media queries, news releases, and requests to comply with FERPA. Contact Deanne for guidelines on submitting information for a news release.

Writing releases for upcoming District or campus events; publishing news on District website, distribution of news releases to local media, to comply with GBBA (Local) and FERPA. Contact Deanne

Non-School Literature Requests
Complying with school board policy GKDA (local and legal) to process requests for flyer distribution on campus. Contact Lesley

Photograph District, campus, and department events, when possible, upon advanced request. Edit and publish photos on District website or to District’s SmugMug gallery for public sharing. Contact Dave, Deanne, or Lesley

Public Engagement
Maintain positive presence in HEB community, provide accurate information to external stakeholders, and secure adopters. Membership in and attendance at events sponsored by: HEB Chamber of Commerce, Rotary Club of HEB, HEB Economic Development Foundation, HEB ISD Education Foundation, and 6 Stones. Contact Deanne or Mariana

Public Information Act (PIA) Requests
Complying with Texas Government Code, Chapter 552 and school policy GBA (Legal) to provide documents to requestors. Contact Deanne or Lesley

School Calendar
PR & Marketing Officer assembles a committee of employees and parents to create a draft of a school calendar to be reviewed by the Executive Leadership Team and the Board of Trustees. Contact Deanne

Social Media
Manage District social media presences, including posting content to achieve brand goals and respond to stakeholders. Assist schools, departments, and other HEB ISD entities with the entire social media process, including planning, design, creation, posting content, responding to users, and monitoring. Contact Dave

Special Events
Organize and run large special events, including the VIPS/AAS Luncheon and special events hosted by the superintendent's office and school board. Secure venue, arrange for presenters and student groups, communicate with attendees, manage budget. Contact Deanne

Video for the Web
Scripting, shooting, directing and editing of video for promotional or reporting- type pieces (at the discretion of the Communications Department) that will be published on the HEB ISD YouTube Channel and subsequently shared on the District website or Facebook page. Please note: This service does not include videotaping of speakers, meetings, banquets, live events or other similar “taping” nor does it include DVD distribution of finished pieces. Contact Deanne

Volunteers In Public Schools (VIPS)
Recruit, maintain, and recognize campus volunteers who support and impact student achievement. Collect data to report to Board of Trustees and for CI website. Assist with volunteer recruitment and coordinator training to comply with Texas Education Code 22.0835, board policy GKG (Legal), and GKC (Local). Contact Lisa

Website training and support
Training for new employees on use of public-facing web content management systems and compliance with school board policy CQ (Local Regulation). Train campus Website Administrators. Teacher, school, administration, and department consultation offered. Contact Dave

Proofreading and editing offered to all employees for letters, newsletters, special projects. Contact Deanne, Lesley, Dave, or Lisa

Contact Us
Hurst-Euless-Bedford ISD
1849 Central Dr.
Bedford, TX 76022
Phone: 817.283.4461
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